low-rise diapers take infant market by storm
METUCHEN, NJ—You've seen "low-rise jeans" on women, accenting their bellies, hips, and upper regions of their tantalizing buttocks. You've seen saggy-panted men, their trousers hanging down to their pubic zone, flaunting their rebellious "gangsta chic" fashions. Now, thanks to New Jersey's own Baby Lowrider Company, infants nationwide can sport the latest "cool styles" while comfortably containing their waste products.
"When it comes to street fashion, babies have traditionally been left out of the loop," says César La Verga, the charming one-legged Puerto Rican ex-con whose line of "Urban Diapers" have revolutionized the infantile-incontinence industry. "It's ageist discrimination, plain and simple. Babies are our future, and if we discriminate against them, we discriminate against our future, which is a lotta discrimination, considering all the discrimination that has gone on in the past."
La Verga also plans to market hemp-paper baby wipes and 40-oz. baby bottles.
